Innovation is on everybody’s lips these days. Companies and organisations reassess their offerings, products and services in order to outperform the competition and win the more than ever demanding customers. However, in practice it is hard to see beyond internal issues and focus on the customers. And with vague goal images, decision making becomes a question of personal gut feeling.

For companies and organisations aiming to be truly innovative with limited risk I provide:

• Inspiring insights
  Descriptions of customers, target groups, stakeholders and the surrounding world which are not only fact based but also inspiring and easy to relate to in daily work.

• Memories of tomorrow
  Strategic future scenarios based on attitudes, behaviour and society as well as technical opportunities, providing a clear direction and a basis for confident decision making.

• Creative concepts
  Grounded suggestions for new offerings, developed identities and expressions. Symbols, logotypes and product ideas as well as core values and communicative strategies. Presented as images, prototypes or multimedia.

In my work I strive towards clarity and obviousness for a better understanding, attractiveness and tastefulness in order to make solutions actually put into use, but also practicality and usability so that the desired goals actually can be reached. This holistic approach comes from my background as industrial designer, with added elements from 20 years of experience from most creative fields.

Projects are generally a combination of research, individual work and workshops.

Click below for visual examples or contact me for further information.

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