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espresso machine concept They say that in the post modern world the story is more important than the object... But what does that mean? This is the project that changed my life. 
Expressing functions and properties - and telling a story. 
Target group analysis ending up as a development of a theme and a visual language rather than definition of a market segment... 
Studio photo of the presentation model (plastic, wood). Created as a school project at ENSCI Les Ateliers, Paris 1991. <<< Back to overview page 
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