By Olle Torgny
Filed in Expressions, Ideologies, Methods, Personal, Strategy, The Shift
The video has now been published on YouTube.
To see my talk at TEDxNorrmalm, 17th of april 2010, click the image or this link.
Welcome!
By Olle Torgny
Filed in Expressions, Ideologies
Around the 80’s a new style emerged in product design, furniture and architecture. One of the leaders was the Memphis group, with Ettore Sottsass. Simple things like a piece of furniture having several colours were quite new at the time. The objects and buildings clearly broke with the modernistic tradition and started to mix style [...]
By Olle Torgny
Filed in Methods, The Shift
Holistic, integrated product development – what does that mean? Well, if you want to be successful today and tomorrow, if you want to be innovative and competitive, then it will be too slow, inefficient and irrelevant to first develop a physical functionality and then try to powder on some experience values. You will need to [...]
By Olle Torgny
Filed in Expressions, Personal
Some time ago I decided to buy a new camera, and suddenly I found myself in a private badge engineering project. And of course it turned out that changing the logo had a good effect in itself, but only after adding a couple of other elements the experience was complete.
The feeling you have for your [...]
By Olle Torgny
Filed in Expressions, Methods, Strategy
Branding is not just about the logotype. Not even the logotype is just about the logotype. That’s what every branding expert will tell you. And they’re right!
But still, once you have managed to build a certain image and confidence, it is striking how strong the effect can be in changing both expectations and experience. Only [...]
By Olle Torgny
Filed in Expressions, The Shift
The shift from modernistic to post-modern, physical to mental, basic to added value can be seen in big and small. What’s interesting is how this shift of focus is scattered around all possible areas, taking place at different times. Many areas are still in the modernistic, physical, basic stage, and will still be for some [...]
By Olle Torgny
Filed in Expressions, Ideologies
When I was a design student in the 80’s, “styling” was a bad word. Any element of a design that was not motivated by technical or practical functionality, or perhaps support to practically understanding the product, was dismissed as “styling”. The expressions should be based on these aspects, clad in harmonious shapes. But if these [...]
