Last friday Rósa Guðjónsdóttir defended her doctoral thesis Personas and Scenarios in Use. The thesis is based on professional experiences and the work in a European research project, Nepomuk.and it describes how personas were used as a tool for communication and acceptance in an organisation. You can find the thesis here.

So what’s “personas”? In short, [...]

The video has now been published on YouTube.
To see my talk at TEDxNorrmalm, 17th of april 2010, click the image or this link.
Welcome!

It’s easy to see innovation and creativity as pleasurable things that companies may choose or not. But what is the real reason for companies to work with innovation? Why do companies need to be creative?
I would say that innovation, as it’s discussed today, is about development of (new) competitive advantages. Reasons for people to choose [...]

A friend of mine once said “reality can by cut in many angles”, which in its simplicity is so true!
Every object, situation and aspects can be perceived and judged in so many ways, depending on your background experience, context etc. Once I made this drawing as a metaphor for how companies work. Just as when [...]

This shift in focus is also compatible with the idea of our brains being split in two parts. Even though the brain physically is much more complicated than that, it’s a handy model for discussing different ways of thinking. Maybe also for discussing the competencies needed in this new context.
Again, I think it is important [...]

A few years ago I made these candleholders by cutting off a pair of boat horns. When I started using them I was surprised by the strong formal effect of the candle holders being flush with the candles themselves. I think it’s a good example of how the effect of a certain feature often doesn’t [...]