The video has now been published on YouTube.
To see my talk at TEDxNorrmalm, 17th of april 2010, click the image or this link.
Welcome!

By now I think that the idea of how the western world has moved from an industrial state into a post-industrial state, is rather accepted. There are plenty of interesting readings to be found on and off line. I will only refer to this briefly.
What actually interests me is how this model, this shift from [...]

I have always thought there is something strange about the concept of “adding value”. Which is frustrating as that is basically what I try to do in my work. I think the problem is that “adding value” has a linear touch to it, like if some part of somethings value was already there by itself. [...]

Functionalism emerged in the 1930 as a reaction to the large number of low quality, often cheap copy products that had been pumped out by the growing industry since the late 19th century. Organisations like Swedish Slöjdföreningen and the Art and Crafts movement had promoted good examples and with the social and economic change, time [...]

Since a long time, science knows that placebo is over 50% of the effect of medicines and drugs, including coffee. Still most products in this area rely on chemical performance.
This is my first example of how many product areas develop: initially focus on physical performance, then presentation and handling and after that experience and [...]