The video has now been published on YouTube.
To see my talk at TEDxNorrmalm, 17th of april 2010, click the image or this link.
Welcome!

Some time ago I came across the manual for the original Macintosh. It’s quite fascinating.
When you open it, it feels almost a bit surreal. A bit like watching Teletubbies, the TV-show made for 2-3 year olds. Why? Because it explains things we all know by heart since a long time ago, as something completely new. [...]

In the 80’s, the largest milk producer in Sweden – Arla – was facing a decline in milk drinking. From being a standard drink at all meals, milk had started to be considered fattening and was now losing market share to mineral waters etc. Especially in restaurants this was evident – people were drinking other [...]

Market strategy generally deals with so called differentiation. That is changing your product from being a commodity, like sugar, wheat or crude oil, to becoming a distinguished product with certain properties so that customers will prefer your product from others and thereby also pay more.

The first thing you do is to, for example, to refine [...]

Since a long time, science knows that placebo is over 50% of the effect of medicines and drugs, including coffee. Still most products in this area rely on chemical performance.
This is my first example of how many product areas develop: initially focus on physical performance, then presentation and handling and after that experience and [...]