My favourite of japanese car manufacturers, Subaru, is currently running a wonderful viral campaign where they present the fictive “Mediocrity 2011″. Subaru intends to market itself as the Japanese car manufacturer with integrity, that sticks out. You may argue on the exterior expression of Subaru’s, but as a whole they are quite different with rumbling [...]

Many times have I been defending the practice of marketing among people who think of it as tricking people into buying what they don’t need and want. Today’s form of marketing, that I represent, is rather about matching needs, demands and offerings, while taking attitudes and awareness into account. You can make people aware of [...]

A few days ago I attended a seminar at Transformator, a Swedish service design agency. They showed a very inspiring presentation with concrete and tangible examples – very refreshing in a design area that is still under development and where still most of its stakeholders seem to have a different view of what service design [...]

The video has now been published on YouTube.
To see my talk at TEDxNorrmalm, 17th of april 2010, click the image or this link.
Welcome!

One of the stories in my TEDx talk was from a vacation in Croatia. I had some “house red wine” with my dinner one night and it was so good that I asked what kind of wine it was.
“- It’s house red wine.”
“- Yes, but I mean, what kind is it?”
“- No, we make it [...]

In 1987 a friend of mine and I went on an Interrail trip across Europe. One of the places that we visited was Budapest. It was the summer before starting my industrial design studies at Konstfack. This is one of the pictures I took on this trip, one of the first of my today rather [...]

Twenty years ago there was a tea and coffee store in the block where I was living, and what always struck me when visiting it was that there was no particular smell of coffee in the shop. Today this would of course be impossible; a well dosed smell of coffee is expected [...]

Food is both survival and experience, depending on situation. It also reflects our attitudes in general.
The hotdog is definitely a child of its era, industrialism and modernism. Easy to grab and eat on the go, rational, practical and functional. Perfect for its context, where people would no more gather in families for the daily lunch [...]

Here you can see three of my personal favourite brands.

I love Apple. I watch Steve Jobs talks and on a bad day I can even find courage from a commercial like this. Everything Apple does comes from a vision that is so much larger than the company. I used to be a fanatic user of [...]