Archive for the 'Projects' Category

Cordial Business Model Summit 2010

This year’s Business Model Summit, held by Cordial Business Advisers yesterday, was inspiring in many ways. To have a good business model has always been important but today the complexity calls for a closer attention and more creativity. The media industry and music industry are maybe the most obvious examples of industries in urgent need […]

One day this symbol will save lives

My first project when I was employed at Antrop was about how to handle and present warning information in the future electronic health records. How could medical personnel see in a glance if a patient would need special treatment? We realised that the situations of use are quite different, from ordinary visits to the doctor […]

Planning of chemical plant 2010

A few weeks ago I assisted in a workshop for the chemical company Perstorp AB, the Warrington production site. They had found that their offices and production units were too spread out and that they needed to re-arrange parts of the plant according to new needs. As you know the world has changed and today […]

Open for business

I am now officially open for business. My objective is to make companies and their offerings more competitive through innovation based on inspiring customer/consumer/user insights. Primary tools will be persona- and scenario methods, sensemaking and creative prototyping together with classic and new strategy development methods. The picture shows a traditional Swedish kiosk (newsstand/sweetstall) which has […]