All models in one page
Here you can see all these sketched models together. Peer and see if you can see the pattern! Is it always a shift of no return? Please note that these are first drafts!
(Pictures from my talk at TEDx Norrmalm 2010 04 17.)
The Swedish Customs: from “stopping criminals” to serving the honest majority…
In the industrial world, design and other creative professions would take care of one experience aspect, for example the visual, while the others were a mere consequence. The future is in multi-sensorial experiences that are designed; shaped, coordinated and balanced!