Strategic april fools-joke

SAS-like april fools-joke

Today SAS, Scandinavian Airlines, announced that they from now on will have a ”like” button above each seat in their airplanes. Of course it’s an April fools’ joke, but it’s also an interesting example of playful ways to make your brand and your strategy visible.

Happy april fools’ day! (link from the photo to the SAS Facebook entry)

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