Why are most sewing machines white?

Previous posts

• As expected, still very beautiful
• Flower covered police car. This is Sweden.
• Colour matters
• Emotional leverage
• Does it matter what we call things?
• Truth under cover
• No filter, just Denmark
• A diet with appetite to continue
• Just pressing the shutter release
• Happy Holidays 2015!
• A universe for a geographic consultancy
• IFIA World Innovation Conference/Congress
• Embrace the unknown!
• Time is ripe for smart things
• Wheel re-invented outside box
• 81 Cantonese proverbs in one view
• Offering at a glance
• How broad a brand?
• Strategic april fools-joke
• Where pleasure meets utility
• Enter Makerspace
• Brilliant hack!
• When innovation is to preserve as is
• Disruptive innovation
• Tatra – futurism on four wheels
• The best of two worlds
• As they are before we conceptualise them
• New business cards
• Nonverbal communication
• 75 years of CSR
• The business model of a locker
• Why are most sewing machines white?
• Nature abhors a vacuum
• Practical allocation of resources
• Straight forward
• Mediocrity 2011 – irony by Subaru
• Not for sale
• One hand does not know what..
• Cordial Business Model Summit 2010
• Experiences that make sense and add value
• What a wicked wicket!
• Botswana
• One day this symbol will save lives
• Start-up of Start-up Stockholm
• Planning of chemical plant 2010
• Department of mystification
• Designed vegetables
• They started as a mining company
• Open for business
• This is Sweden!
• Ten years with personas
• What is customer value anyway?
• Customer value margin
• The sign could say anything
• Expo 2010 – big and small
• Expo 2010 – an expo in itself
• Customer experience feedback
• Categories of world exposition pavilions
• Expo 2010 in Shanghai – Sweden
• Expo 2010 in Shanghai, first glimpse
• Shanghai at 431 km/h
• Servings on airplanes
• What’s the deal with the red dot?
• Visualization is coming!
• My talk at TEDxNorrmalm
• Focus strategy
• The original Macintosh manual
• USP, ESP etc.
• Innovation and creativity – why?
• Our biological fundament
• TEDxHumlegården
• Is this what you might think? Yes.
• The next thing in bicycling?
• The customer/supplier dilemma
• TEDx Norrmalm – the other talks
• House red wine
• My TEDx Norrmalm talk in brief
• My TEDx Norrmalm PowerPoint
• TEDx Norrmalm
• Inside-out
• The golden circle – a new approach
• And then the senses on top of that…
• Understanding complexity
• When the customs got customers
• Two bites, two eras
• Clear and obvious – or effective?
• Three brands I love, and three I use
• The Shift – in a marketing perspective
• This is just a very small part of it
• The Shift – in society
• The Shift – in literature
• How could they be so sure?
• Collaboration for success
• The increasing complexity of symbols
• When experience and physics merge
• The creative team
• Experience innovation, existing components
• Orange button enabled radical innovation
• The holy pub institution
• Private camera rebranding
• From badge to brand
• Maybe it’s all about choice (preliminary)
• Added value or holistic value development?
• What really works
• The shift in big and small
• Warfare from physical to symbolic focus
• Beautiful in itself?
• When there was just one phone
• Attraction and interest
• The Shift – first draft continued
• The Shift – first draft
• The meaning of service
• Surprising candleholders
• The white stone and the sleeping one
• Cut costs, not meaning
• Styling is human
• Observation for innovation
• TEDx
• Experience based architecture
• From compensation to motivation
• Functionalism searching ”truth”
• From commodity to experience
• A fruit plate by Jacob Jensen, in a way
• The product life cycle
• The future of medicines
• Suddenly it struck me