On Januari 25th, the “un-conference” Internet Discovery Day was organised by Grädde (Cream), a Stockholm based investmet company. Anyone with a business idea could take a section of brown paper and market their idea to venture capitalists, suppliers or potential partners.
It was interesting to see how the simplicity of the brown paper postings made the exhibitors state their actual needs and ambitions, without the ordinary business lingo and euphemisms. “We need funding and a database programmer!” You wouldn’t express yourself like that on a roll-up.
As always, the media and the message interact.