Open for business

I am now officially open for business. My objective is to make companies and their offerings more competitive through innovation based on inspiring customer/consumer/user insights. Primary tools will be persona- and scenario methods, sensemaking and creative prototyping together with classic and new strategy development methods.

The picture shows a traditional Swedish kiosk (newsstand/sweetstall) which has transformed into a thai food take-away. A good example of adaptation to a new world, sensibly changing the adequate elements of the offering while keeping the good parts. For the customer the experience is a combination of new/exciting, classic/familiar and practically relevant. Inspiring, don’t you think?