Expo 2010 in Shanghai – Sweden

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May 11, 2010

The theme for the Swedish pavillion at Expo 2010 in Shanghai is “Spirit of Innovation”.

The exposition relates to the overall theme of Expo 2010, “Better city, better life”, discussing the cityscape as well as the Swedish approach to tradition. See more pictures here.

Innovation seems to be on everybody’s lips right now. No one is happier than me!

Utility, experience and value

This blog explores the expressions surrounding us, the dimensions of an experience and how to be effectively innovative within and beyond limits.

FORM means shape, state, solution and in a way truth.
SENSE means perception, feeling, reason, meaning, significance.

I am Olle Torgny: designer, strategist and sensemaker based in Stockholm, Sweden. Homepage
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Expo 2010 in Shanghai – Sweden

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Utility, experience and value

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