Focus strategy

Along with Michael Porters’ generic strategies cost leadership and differentiation, there is also the focus strategy which can actually be applied to the other two.

By focusing you can be more efficient and clear on your market, but you have to take elements like relevance and risk into account. This guy seems to have a strict focus strategy, with a specialised shop for remote controls in Istanbul:

But please note that while he is obviously focused on one single product, remote controls, he is vastly diversified in types, shapes and colours. And maybe he must have a very diversified sourcing strategy with many suppliers in order to have all possible models, as his relevance is in offering also the specific one that you are after!

But one thing is clear, this shop is obviously differentiated. It’s the only one I’ve seen!

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