The customer/supplier dilemma

I took this picture in Brooklyn, New York, in 1989. I have used it many times as an illustration of the frustrating inconsistency between what companies supply and what customers actually want and/or buy. The need might be there, but no supplier is available. Companies trying to sell things that people don’t really want. People buying the product as something else, for a different reason than the supplier thinks, leaving the supplier uninfomed about potential development. Effort put into the wrong aspects of the products, on the wrong levels, leaving the really important ones unattended. Or even worse, products bought because the customer doesn’t care.

Depressing image? Not at all. Opportunity is all around, for all of us! Observe and collaborate!

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