The creative team

In the old industrial context, there was less need for collaboration. You could develop a structural platform first, than have some ”creatives” powder on some elements of beauty, experience and understanding.

Today, and tomorrow, those components are hard to separate, and competencies need to work together. You can more rarely separate one dimension from the others. People with different backgrounds, competencies and ways of thinking will together explore and develop holistic experiences – if it’s furniture, movies or ways to serve coffee. This way you get better solutions and richer experiences, all in much less time. You may even find your colleagues being more motivated.

Typical features of a creative team:

  • Heterogeneous group in terms of background, age and sex
  • Mix of competencies, not only for expert knowledge but ways of thinking
  • A strong vision and/or goal that unites the group, with strong drive
  • Appears often spontaneously, often aside the scheduled work

Ways to support a creative team:

  • Provide a visionary, tolerant environment with obvious rules of play
  • Provide a fair amount of resources, but only when asked for
  • Do not interfere – acceptance is more important than rewards and any attempt to stop the project is probably useless

In the old industrialistic context, people forming a committed group aside of the planned structure was a non desired irregularity. I think that what Peters and Waterman wrote in ”In Search of Excellence” is to some extent still valid, that great innovations are made aside the daily routine, by creative individuals and teams that once they have started are virtually impossible to stop. Only that today, you cannot wait for these teams to appear spontaneously. All development teamwork can benefit from this way of working, and this form of leadership.

Catch the energy! Join the team!

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