Private camera rebranding

Same camera as Leica or Panasonic - and my own made up Voigtländer

Some time ago I decided to buy a new camera, and suddenly I found myself in a private badge engineering project. And of course it turned out that changing the logo had a good effect in itself, but only after adding a couple of other elements the experience was complete.

The feeling you have for your camera affects your photography, unless you use it for point and shoot snapshots. After rebranding, this camera has made me take several surprisingly Cartier-Bressonesque pictures. As I expected.

Read about it here.

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